Getting Your Brand Noticed
When it comes to starting and growing a business, there's one kind of equity that can't be measured in dollars: brand equity. Brand has nothing to do with cash on hand or any other tangible assets, but it's more important for the health and sustainability of the enterprise. A strong brand that coexists seamlessly with a business has the power to turn customers' perception into profits. Especially for entrepreneurs who often start businesses with nothing more than an idea and a firm handshake.
